Michael Rohowski Joins 24/7 Real Media as Managing Director of Media in Europe
NEW YORK – June 2, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it has appointed Michael Rohowski as Managing Director - Media Europe. In this capacity, Michael will be managing the media business in the United Kingdom and France, while expanding the business into other European countries. He will also join 24/7 Real Media’s executive management team.
With over ten years of experience managing dynamic sales teams, Michael most recently served as Chief Sales Officer for Lycos Europe, where he oversaw a team of 140 people. In his nearly eight years with Lycos Europe, Michael was responsible for managing and directing Lycos advertising revenue, and negotiated key partnerships with industry leaders such as Yahoo, Bertelsmann and Amazon.
“24/7 Real Media has continuously proven its stature as a digital marketing innovator over the past decade, and this is an exciting opportunity for me to extend its premier services to European advertisers and publishers,” said Michael Rohowski
While at Lycos, Michael also built a network of more than 100 Web sites from the ground up to sell ad inventory, reaching more than 25 million European unique users. The network includes leading destinations such as IMDb Europe, About.com Europe, Laut.de and Gigwise.co.uk.
Prior to working at Lycos, Michael served for three years as the Managing Director of Bertelsmann Direct Sales, where he managed 400 sales agents and was directly involved in product development. He also served as a senior engagement manager for McKinsey & Company, where he focused on the media industry and electronics, working in Germany, the Netherlands, Australia, South Korea and New Zealand.
“We are thrilled to bring a proven leader like Michael on board to continue our rapid expansion in the European market,” said David J. Moore, CEO of 24/7 Real Media, Inc. “Michael brings exceptional sales and management experience to the position, and his international perspective will be invaluable for helping formulate our global strategy.”
To learn more about 24/7 Real Media, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
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Press Contacts:
Mike Manning
Cohn & Wolfe for 24/7 Real Media
415-365-8526
mike_manning@cohnwolfe.com
